PPC ads are irrevocably important for brands and advertisers! The necessity to have a multi-pronged approach to ads has become more pressing in the era of digital media. Earlier, traditional methods like billboards, pamphlets, TVCs had a very linear approach. It was a one-way communication. The brands would speak while the people listened. Digital media [...]
Writing a perfect ad pitch requires less creative ingenious and more of a practical approach. Mainly there are two approaches – one, to make the ad rank, two, to make the ad a stand-out informative piece in the puddle of crowded, competitive digital space. But, no matter what approach you adopt, the bottom line is to [...]
87% of marketing professionals use video as a marketing tool to increase user engagement. Given the trends of strategic marketing practices in digital media, video marketing on channels like Instagram & YouTube has caught the world's attention at an all-time high. The massive inclination towards video marketing shows that users prefer dynamic content over plain old [...]
Digital marketing is booming, but the sad fact is that most of us don’t understand how to implement it in the right way! Like, one of the most asked questions that brands out there deliberate upon is whether Twitter marketing helps businesses thrive? The answer is simple; being a community of 330 Million, Twitter is one [...]
While hosting a website has become easier these days, increasing traffic on the website still poses many challenges. There is no single trick that can help transform your website into a lead-generating machine; rather, there are multiple little things that can maximize traffic to your website when implemented together. 1. Host original content to increase website [...]
Place your Digital ads to interested customers Thanks to digital marketing, now every business, big or small has the opportunity to maximize its sales by reaching out to interested buyers. In this blog, we will discuss the benefits of "ads retargeting / ads remarketing" to help you understand how to convert a website visitor into [...]
Facebook tricks you probably don’t know Majority of the businesses today rely on various social media channels to promote themselves. Social media platforms are perfect to promote a business across the world in no time. Facebook is the powerhouse among those social media channels as it has an insane number of users and can easily [...]
A professional hotspot, the hub for global news, trend-setting alarms & more – Yes, it’s TWITTER! Twitter is the perfect example of the saying – keep it short & simple. Designed as an SMS based communication platform, Twitter format filters out the unnecessary, feeding the public insight based information, instantly. The twitter strategy perhaps foresaw [...]
Building a brand takes mammoth efforts and investment. Businesses go all out to promote their brands using all permutations and combinations of marketing methods and spend whopping amounts on their marketing campaigns. For getting a good ROI on such spends, Digital marketing is something that a business must exploit to promote its product/services throughout the world. [...]
Building a great brand takes much more than an entrepreneur. It mandates the use of combined forces of vision, creativity and acute marketing acumen of an excellent team that holds specialization in various sub domains of marketing. With the blitz of the ever evolving internet marketing platforms, ‘Online marketing’ has become a buzzword that expedites [...]
