Promotion of a brand needs meticulous efforts, planning and framing of strategies. A well planned promotional campaign must have the inputs of holistic thoughts and approaches which lead to multifarious activities in different mediums that effectively reach the target customers. One such activity is sending well designed E-Mailers to your prospective customers. It is a brilliant way to keep your customers updated and also helps to acquire new ones.
The main advantage of employing e-mail marketing is that it works on minimal and manageable marketing costs and hits the inboxes of the specific target market. This results in maximum return of investments and very less loss of resources. Gaining the trust of your customers is another factor associated with e-mailers. You can keep them posted on various promotional activities your brand is offering and also keep them in the loop if there is any upcoming event as well. One way or the other, it definitely helps you multiply your sales and increase revenue.
Businesses that are not employing e-mail marketing are missing out on all the fun that it can provide them with. Most brands these days opt for e-mailers and are dropping the idea of traditional form of marketing. They have now started to invest more in it as they have witnessed their businesses boom in a short span of time. From company news to product highlights, e-mailers perform multi-purpose functions.
E-mailers can be created for various purposes and can be classified into the following categories:-
• Newsletter
• Promotional campaigns
• Invitation e-mails
• Catalog e-mails
• Lead nurturing e-mails
• Survey e-mails
• Transactional e-mails
While you decide to go in for e-mail marketing, ensure that you work with the right digital marketing agency that has expertise in the field. To judge how you have been using e-mailers in the past (if at all) or the work of an agency, find the below yardsticks pertaining to e-mail marketing:-
• Include only important information in e-mailers.
• Use crisp writing style and language according to the target customers
• Reinforce your brand- use company logo and the color palette being utilized in your company’ branding and collaterals.
• Use designs that are aesthetically appealing and compatible with the type of e-mailer
• Know the right time, when and what to sell
• Provide customers with the ‘Share’ or ‘Unsubscribe’ options.
• Look legitimate in whatever you do
At Design Mechanics, we have years of experience in creating effective e-mailers and know the minutest trivia associated with the art of creating and sending them. Give us a call or drop us an e- mail if you want to boost your business using e-mail marketing. We are always here… we always will be!