Moment Marketing: What's all the rave about? Moment marketing is rapidly changing people's perception of 'Brands as products'. In the current world scenario, a brand is your BAE who understands and interacts with you as a BFF - courtesy Moment Marketing. Make hay while the sun shines: Making an impact with Moment Marketing Moment marketing is [...]

“You can either beg for attention from media, or you can earn it” -  David Meerman Scott For brands, marketing has always been a challenge. There is no single-formula for success. There are multiple ways to achieve the attention of media and consumers, and video content is an important part of the entire marketing [...]

 Think of a brand and Google it- you will find them all over the net on Facebook, Twitter, Pinterest, Google+, etc. Why is that so? Why do they need a Facebook or any other social media page? They are already at the top of the list when it comes to huge brand value and revenue, still [...]