Digital marketing is booming, but the sad fact is that most of us don’t understand how to implement it in the right way! Like, one of the most asked questions that brands out there deliberate upon is whether Twitter marketing helps businesses thrive?
The answer is simple; being a community of 330 Million, Twitter is one of the smartest platforms to capture audiences’ attention. This blog highlights certain key twitter marketing features that can not only help you grow followers organically but also keep your business in the middle of the trail!
How you place your business on an active and engaging social media platform like Twitter is a challenge. Do you want to bore your audience with product/service information & pitch, or do you want to create a sentiment of value around your business? Addressing this area of speculation, our observations are as follows-
- Use a highly engaging banner image that depicts the significance of the product/service in the competitive space.
- Choose an easy to remember and catchy handle description.
- Add a little personal touch in the bio to establish an immediate connection with the audience.
The digital space is crawling with fake profiles, so how can you stand out as an original? One of the top 5 Twitter marketing trends of 2021 depends on the type of content your business profile uses.
With umpteen streamers joining the Twitter battle for attention, consumers generally filter their favourite brands based on face value. Live streaming provides transparency, face value, real connection with the audience and is, therefore, on the top of the content hierarchy, followed by videos, image posts, and text posts.
One of the easiest hacks to effective twitter content marketing is to generate more posts for your followers. A minimum of five daily posts can increase your fan base at an average 10-20% every month. Not that every post must be unique; keep sharing relevant information through shares and re-tweets or schedule your Twitter posts using websites like Hootsuite. The more posts you generate, the more number of times your fan base gets to see you on their relevant feed in one single day. It creates a good impact on the audience.
One great mistake to avoid is to keep following random pages blindly, especially those unrelated to your brand. Though the strategy might initially get you more followers by increasing your brand page visibility, eventually, it would not retain the fan base. This tactic does not guarantee engagement, and if the Twitter profile loses the engagement traction, the audience will tend to ignore it. Therefore, if the engagement remains zero, gradually, the followers drop out, discrediting the brand image.
Rather, filter your Twitter feed of bad tweets, pin posts that have fetched more engagement, follow other people/pages you like, participate in conversations, increase share activities; these are a few tips that can help put your Twitter brand profile on the top of the competition.
Twitter is a great platform to market your business. However, the key to creating a successful Twitter account depends largely on whether –
- You can create binge-able content for your brand
- You can engage with your audience on a more personal ground!
Want to know the right Twitter strategy for your brand?
Write to us at info@dmipl.com
